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Is Mindfulness a Fad?

As someone who has practiced mindfulness in her daily life for the past several decades, it has been nothing short of wild to see it embraced by businesses, influencers, companies, teachers, coaches, and individuals like never before. I have been active on Instagram for the past 6 years and I see more and more accounts adding "mindfulness" to their profile bio or in their posts daily. I see tea companies taking on this approach as they sell their teas as part of a "mindful lifestyle". Although this is terribly exciting, if I am being 100% honest, sometimes when I see a sudden adaptation of promoting mindfulness when it was never mentioned before, I feel a physical pang in my body. It's not because I own mindfulness, but because I cringe at the thought of this beautiful and authentic practice being promoted without sincerity. Mindfulness isn't a buzzword. Mindfulness is considered the heart of Buddhist meditation. That said, one does not need to be a Buddhist

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